Magda David Hercheui is a senior lecturer in Project Management at Westminster Business School, being also the editor of the New Media Knowledge, a hub which focuses on discussing topics related to the digital industries, especially social media. She has a PhD in Information Systems from the London School of Economics. Since 2003, she researches virtual interactions, being specialized in virtual communities and social media. She has 15 years of experience as a journalist and editor of financial services and ten years of experience in developing information services and related information systems to Brazilian financial markets. Magda advises companies, governments and social movements on social media solutions, information management and project management (Agile Methodologies).